Social distancing is a great practice for public health, but not for businesses, especially small ones. Foot traffic has dropped significantly for instance after Coronavirus hit with people choosing or being forced to stay at home, either for work or self-quarantine. Many big businesses like gyms and salons closed while food delivery services and brick-and-mortar stores take advantage of delivery providers just to continue the business.
Merchants from various industries are looking for strategies to keep their customers despite the situation. Here are a couple of tips that will keep your customers engaged from a distance.
Improve communication practices
Because of the rapidly evolving situation, all are quite unsure what situation we will be in every day. Customers can empathize with merchants regardless of the crisis, so long as you communicate properly. Customers need to know that they can still reach you and order/receive their products and/or services.
If you have a business that should have an online presence but don’t have one is a great idea. You can take an initial step if you register a domain name with a hosting provider today. If you’re keeping your store open and are allowed to do so, explain the steps you’re taking to mitigate risk. Customers who are spending more time at home still need to shop for things. Direct consumers to your e-commerce store to continue taking orders and prepare for more people to view your website than in previous months.
Use streams to offer your services
People at home spend more screen time – that is more web surfing and splurging in online shops. Go digital to provide access to customers who wish they could access your products or services. Personal trainers, tutors, therapists, and others can make themselves available virtually using free tools like Zoom, Skype, Google Hangouts, and even Facebook Messenger to provide remote services.
If you’re in a service vertical that doesn’t usually do live videos, you can utilize a Vimeo channel to allows customers to pay for videos with requested information. Vimeo has a paywall feature to give customers access to your content for a fee.
Hold an event online
Most consumers look for entertainment even more so today while stuck at home. This is where Facebook Live, Instagram Live, or your website can come in handy. For store opening, product launch, or celebrations planned, you can use live streaming social media channels, which is a nice way to keep your customers engaged and create goodwill, as well as sell your offer. You can also offer special discount code to the first couple of people who stream your live event or create an “exclusive” behind the scenes look at a new product to loyal customers on your email list. It’s a great avenue to be creative with how you can make customers feel invested in your brand and engaged with your content even at a distance.
Now is a good time to take advantage of the internet’s benefits. COVID-19 is indeed vicious, but it’s not all-powerful. As stated above, if you have a business that can benefit from having a website, then we strongly recommend starting a web presence especially if you’re in an area where the pandemic is still ongoing with no or little sign of letting up. Go and register a domain name from a trusted registrar so you can secure it from other businesses with the same idea or business name.