The online world is evolving at a great pace. A site that is meeting its targets and performing well can very quickly become outdated and underperforming (sometimes overnight in the case of hundreds of thousands of sites impacted by the Google Medic update). To ensure that you are always offering the best site for your customers, as well as bringing in the biggest return on your investment, you should be upgrading your website frequently. If you don’t know where to start, these tips focus on upgrades with the healthiest returns.
Optimize Your Content
The easiest way you can start to make your site better is by updating and optimizing your content. Go through the details of older articles and make sure that any time-sensitive information is updated – this is especially true with ‘how-to’ articles. This will ensure that your content remains relevant for longer.
If your website doesn’t have a blog to distribute content, you should do that first. Adding a blog and making sure it is regularly updated is a great way to gain more traffic as well as increase your conversion rates. It doesn’t matter what your company does or what it sells, your expertise will make great content for people. These visitors will relate to you and get some free knowledge in the process. Blogs also help when trying to win over potential customers – they demonstrate your credibility and professionalism, as well as doing you major favors in the SEO department.
Updating and optimizing content should extend beyond blogs to all online actives such as social media posts and all copy on your website such as main pages, testimonials and FAQ page.
Magento developers London are a boutique web development firm with years of experience, so when they say that they find platform integrations bring value to their clients, it’s important to listen to them. They state that, “The more integrations a web platform supports, the smoother the e-commerce store will function, and the less time our clients will need to devote to the technical side”
That means that if your site is already integrated with payment platforms, inventory management platforms and logistics platforms, your team will need to do less technical work and can focus on growing the business instead.
Optimize for Mobile
This is often classed as the second most important thing to content – if your site is not completely easy to navigate through mobile, you should upgrade it as soon as possible. Your mobile site should be fast and responsive to deal with the large proportion of customers that will find you while they are Googling on mobile.
If your site can’t easily be accessed while somebody is sitting on a couch, they might go to a competitor instead. This is not only important for the user experience, but also for search engine rankings. Search engines know that the majority of internet users are accessing websites from their phones. Therefore, to give the best service to their users, they prioritize sites that are optimized for mobile.