All businesses today need a website. Modern consumers largely browse and shop for products online, so your business must have a digital presence if you want to sell your goods and services.
There are a number of ways to go about making a website, and various tools available for website creation and web development purposes. Two of the most popular cyber and website builders are Wix and Shopify. Let’s compare these two tools and discuss which is best for building a website for your business. Find out more below.
Wix – Pros and Cons
Wix is one of the most popular and widely used websites in the world, currently holding over 43% of the website building industry’s market share. Wix has more than 200 million users worldwide and more than 100 million live websites are built using this tool.
One of the biggest advantages of Wix is its huge catalog of templates. There are templates to suit any kind of website or business, including ecommerce stores, clothing brands, and artist portfolios.
Once you have selected a template, putting your website together couldn’t be more straightforward. Wix has an intuitive and simple drag-and-drop user interface that allows users to put together their website quickly and efficiently.
What’s more, Wix also offers mobile editing, meaning you can change and update your website on the go.
However, Wix isn’t without its shortcomings. If you choose to use the free version, your website will be emblazoned with the Wix logo and branding. To get rid of it, you’ll be forced to pay for one of the subscription plans.
In addition, transferring your website from Wix to another more advanced hosting platform is laborious and expensive. It makes sense that Wix would want to keep its customers, but growth is a natural part of owning a business, so this process should be easier than it is.
Shopify – Pros and Cons
Shopify is an ecommerce platform that allows users to both create and establish business websites and begin selling goods to customers. Shopify has over 2.1 million daily active users and is one of the biggest ecommerce software platforms in the US.
If you decide that you want Shopify to build your website, the platform is designed so that you can get your business off the ground as quickly as possible. The service is streamlined and easy to use, guiding you through the process of launching your website.
If you get stuck at any point, there is a round-the-clock customer support team on hand to address any technical issues you might be facing.
Shopify offers users a wide range of different themes and templates that can be used to make a unique business website.
However, perhaps the biggest drawback of Shopify is that, unlike Wix, it is not free to use. After an initial free trial, users will be required to subscribe to one of Shopify’s three plans, which come at a cost of either $29, $79, or $299 per month.
In addition, Shopify does not offer email hosting, a feature which is offered by most of the platform’s major competitors.
Which is Best?
When it comes down to deciding whether Wix or Shopify is the best, it’s really a matter of personal preference. However, there are some factors that could influence your decision one way or another.
Wix is free and is ideal for creating more general websites, while Shopify is perfect for creating ecommerce stores specifically, although it does come at a cost.
Whatever you choose, both Wix and Shopify offer a range of excellent features that you’ll be able to use to create a fantastic business website.