Pixalate, a startup that protects mobile app and connected TV (CTV) advertising from fraud, has raised $18.1 million in growth capital, bringing its total funding to $22.7 million.
The fresh funds will be used to grow the company’s portfolio to support data privacy and compliance concerns – with a focus on GDPR, CCPA, and the Children’s Online Privacy Protection Act (COPPA) – as well as to expand its global footprint.
Pixalate, based in Santa Monica, California, was founded in 2012 with the goal of eliminating ad fraud across display, app, video, and OTT/CTV.
Pixalate claims to be able to detect and report invalid traffic associated with malicious ad fraud by analysing over 5 million apps across digital marketplaces such as the Apple App Store, Google Play, Amazon FireTV, and Roku TV, as well as over 2 billion IP addresses across 300 million CTV devices and 80 million domains.
Western Technology Investment (WTI) and previous partner Javelin Venture Partners provided the additional funding.
“I’m ecstatic to be working with WTI and Javelin Venture Partners as we move into the next phase of our development. Pixalate is pleased to grow its worldwide footprint in EMEA and maybe create a new office in Singapore,” said Jalal Nasir, Pixalate’s founder and CEO.
