You will need to make the best use of Instagram and follow the best practices and advanced techniques to gain real-world results. You will come across different sites and publishing that will tell you a lot about how to create a business account to leverage your social media marketing efforts, but you will seldom find blogs and articles that will speak about the way in which you can keep up with the advancements made by this platform over the years.
It is for this reason you should only follow Instagram marketing experts and reliable sources such as blastup.com to gain valuable insights. Without much ado, these experts will tell you about the importance and ways to improve your Instagram marketing by leveraging Instagram Sponsored Ads.
This is one of the most effective and commonly followed advanced Instagram marketing technique that enables the companies to grow and increase the number of followers on this platform. In fact, according to recent statistics, monthly users of Sponsored ads now on this photo and video sharing platform has grown over 2 million. These ads will help you in several ways, such as:
- Get 79% more engagement if these posts are with a location
- 7 out of 10 hashtags used in Instagram posts are branded
- 60% of users search for new products on Instagram and
- 70% of frequent shoppers visit it to find new products to try.
This means that you will target your audience better with these posts that are hard to miss as these occupy the entire screen of the mobile device.
Maintain a continuous connect
As it is known, Instagram is a social media channel that is continuously changing its landscape. Therefore, in order to reach out to your potential audiences, you must know about the:
- Engagement and
With such knowledge, it will be easier for you to extend your business as well as your online presence and overall eCommerce performance.
A competitive analysis
There is no alternative to know every little detail of your competitors so that you can plan your Instagram marketing strategy to be a step ahead of them. Therefore, you will need to use one or a couple of those advanced analytical tools that will provide you with all the relevant data and info of your competitors. Therefore, when you determine your Instagram audience, ensure that you do competitive analysis as well.
- Know about their field of posting
- Review their Instagram profiles
- Search for related terms as well to look into similar accounts for your niche business and industry
- Ensure that you do a quick audit of all the related accounts
- Look for and use similar posts that are getting the highest user engagement and
- Find the popular hashtags being used by your competitors.
Also, find out the captions used by them and the time of their posting. All these will help you know how quickly your competitors are growing and follow the same technique to grow your account and business as well.
Finally, analyze the opportunities that they might have missed and create unique content and design an editorial calendar to stand out from the rest.
Automating is essential
Another important advanced technique to follow to make Instagram work for you, just the way you want, is to automate the process, especially posting your content. This will ensure that you do not miss out on the best time to post on Instagram and reach your target audience most comprehensively and certainly.
There are several apps that you can use to automate your process. This will help you to:
- Net hundreds of new followers on Instagram and
- Cheat at building a relationship with your followers.
This will also ensure that your followers like, comment, follow and unfollow the people in your specific business niche automatically depending on exclusive parameters like hashtags.
According to research, when you use automation, you will be able to gain new followers anywhere from 75 to 250, which will amount to 2,250 to 7,500 new followers per month.
However, experts suggest that you do not start automating your process right from the word ‘go.’ Instead, you should build your account manually and naturally to gain at least a couple of hundred followers and then go for automation. This will prevent your account from being shut down early.
Get your story right
You must always get the story of your brand right. This will improve the functionality of it as well as the platform. You must focus on creating stories that may be simple but essentially:
- Tells a lot about your brand
- Creates an interactive sales promotion and
- Entices the followers in ways more than one.
It is essential to make sure that the customers can make a purchase in a couple of clicks and at the same time, are able to save any post they like to their collection so that they can explore later and share it with their friends through direct message.
The best tip: Include a post to their stories after they make a purchase. This will enable you to share and raise excitement. This will act as a promotional bonus for your brand.
Focus on Instagram influencer marketing strategy
Last but not least, if you really want to communicate with your users in the best possible way, you must include an Instagram influencer marketing strategy.
- This will create a hugely positive effect when your posts are liked and shared by many different influencers.
- This strategy will also help you to gain a lot of exposure, thereby enabling you to reach out to a larger section of the crowd.
On the other hand, as for the influencers, this will help them to enhance their reputation as well.
The simple reason behind influencer marketing being used so much is that the platform has a wide range of diverse audiences to get engaged with and interact. It will also make people feel that they are a part of a brand and connect with it to share, buy, and support the offers made by the brand.