How can I add radius circles to my business map or route?

Identity Access Management

Radius mapping is an integral part of a business map or route. It refers to the process of drawing a circle around a specific point on a map, such as a city address or latitude/longitude point. You can use radius mapping in your business to query your imported data, such as by determining what data points exist within your circle. Data points can include customers, stores, ZIP codes, counties, and cities. The easiest way to add radius circles to your business map is through a radius tool like the one found at

Three Tools You Can Use to Add Radius Circles to Your Business Map or Route:


Maptive offers a radius and proximity tool that is powered by Google Maps. This tool provides an easy way to add radius circles to your map or route. To begin, you need to sign up for a free trial account. This will give you access to all the mapping tools Maptive offers. Once you have your account, you can upload, manually input or copy and paste your location data into the program. From there, the radius and proximity tool allows you to enter the starting location and the distance you want your radius to measure. You can add multiple radii to show where data points overlap and customize your markers with colors and essential information. Additionally, you can use Maptive’s other mapping tools in conjunction with this tool. For instance, you can use the grouping tool to group all your data by county then use the radius tool to add a radius to all the locations in the county.

This business mapping software offers a free account to get you started. To draw radii on your map, you begin by selecting a center point with the Radius Search Tool, then drag the cursor to create a circle of your target area. You can also drop a new point on the map using the New Point Toolbar and then input the distance you want for your radius. Your map can then be embedded in a PowerPoint presentation, printed, or shared as an interactive web map.


This app provides a clearly defined vision of where specific areas or places are located in relation to one another, the distance between two or more points inside a given radius, and the different points at specified incremental distances within the radius. Using this tool, you can run a quick proximity check using your location data and get point-to-point distance values. To start, you simply specify your starting location point and set the proximity distance. You can then increase or decrease the radius coverage as needed. You also have the option of adding additional radii and color-coding them for easy identification.

Ways to Use These Tools

Determine franchising opportunities: instantly discover the distance and potential overlap of competitor locations and the franchise’s current operating locations.

  • Plot potential customers within a sales radius: determine how many sales prospects live within a specific area.
  • Calculate the drive time of all the locations within a certain radius: discover how much time it will take to drive between points inside the area selected.
  • Discover amenities near real estate property: make decisions about a real estate purchase based on amenities’ proximity.
  • Research population density: make sales and real estate decisions based on the number of people living in a community or state.


The ability to add radius circles to a business map or route is extremely useful. It can help you discover business and sales opportunities, make real estate decisions, and plan your driving route to maximize your time. We listed three programs that will let you add radii to the map or route in order to accomplish the previously mentioned goals. These options are easy to use and will be a benefit to you and your business.

Jennifer Thomas
Jennifer Thomas is the Co-founder and Chief Business Development Officer at Cybers Guards. Prior to that, She was responsible for leading its Cyber Security Practice and Cyber Security Operations Center, which provided managed security services.