Do you know that Instagram started life as a Foursquare-like check-in app? It’s true – the app was initially released as Burbn, a website that allowed users to tell others where they were and post content relevant to their location. Users who frequently visited Burbn found a lot of interest in a picture sharing feature in the app offered to show each other pictures of where they checked in. Burbn ‘s developers realized that this actually would make the app a better functionality than the check-in features currently highlighted and that Instagram was born, a geotagging photo-sharing application.
Instagram was initially an iOS app launched in 2010. It was not available on Android until 2012, leaving Google operating system for almost two years (it was released on the App Store in October 2010 and on the Play Store in April 2012) without Instagram features. Instagram paid $1 billion for Facebook in 2012, a fair amount of cash for the average person. It is fair to say that the Instagram stock is not in question as a valuable social media application; any major influencer who has any salt worthy has a presence on Instagram. In this way, supporters on the forum are a valuable currency.
Still, you might ask yourself the everlasting question: why do followers on the Instagram matter? Perhaps the solution is more nuanced than you might imagine. Instagram is a complex, multi-faceted network, its design on the surface is rather simple, but it is very deep in terms of what is familiar and trends at any given time. The primary aim of almost every influencer is to get followers on Instagram. Some services (read more) provide easy, free access to true people on Instagram and help less experienced accounts grow quickly. It is fair to say that followers are necessary to create an influential profile, but why?
First of all, it’s worth noting that if you don’t want to be famous – if becoming an influencer on Instagram isn’t a career path that appeals to you in particular – then the act of chasing followers does not seem too relevant. You may choose to have a few close-knit followers as a clique instead of trying to build your follower up to as many people as possible. That’s all right; Instagram can be used in any way its users see fit, and some claim that collecting likes, and the fashion influencer on Instagram takes a toll on mental health. Before you think about the importance of the follower counts, think about whether this is something you like.
The first and most obvious explanation why you should be chasing followers on Instagram is very simple: more followers mean more likes (in principle, anyway), and more like means more cultural currency for your page. Anyone will know if one looks at your content as an influence, what you’re all about, and whether your content is worthwhile or not. With more followers, your audience expands the reach, which means that more people will see your posts. If this is important for you – if you want to be recognized on Instagram – then you have a lot of followers as your target.
Another factor in creating Instagram’s follower count is marketing. If you are an influencer who wants to live on the social site, a greater count of followers can make you more attractive to certain brands who want to work with you. A larger market for your content means, after all, a greater potential client base for a product. For this very reason, most brands approach to influence people after they have accumulated many followers, so if you’re worried about the amount of money you make of your content on Instagram, then create a follower count that’s more important than most.
Let’s say you’re an Instagram user, or the brand’s social media link. You should be very explicit about the importance of getting more followers here. If you build up brand followers, your brand will be more comfortable and legitimate by consumers and other fans, not to mention influencers. Further supporters are more future collaborations with influencers and other brands, which means more long-term profits for you and your brand. While your presence is too significant, it is excellent and easy shorthand for many brands to tell them why you’re a name to trust in the often scrupulous social media world.
Finally, having more Instagram followers means more interaction with your posts, which makes the site more fun. When you have a lot of followers, you are more likely to have discussions with those followers about the content that you are making. Social media dialogue — as long as it does not slip into the toxic traps that discussions of this type frequently do — ensure that you often get an insight into the information you don’t understand. But if you’re not an influencer and you’re not interested in that lifestyle, talking to other human beings and interacting with them through social media is fantastic.
These are just a few of the reasons why Instagram followers are essential. Did we miss any? How do you think about Instagram? Let us know!