Paid ads are profitable and bring quick results; however, success only comes from knowing what you’re doing. This is why businesses prefer to work with a PPC agency. With an experienced PPC team to handle your paid ad campaigns, you don’t need to spend time researching, learning, and experimenting with different strategies.
In 2021, companies spent 144.8 billion USD on search advertising. This amount is expected to increase to 163 billion USD by 2022. You can’t ignore these numbers. It’s time to reap high profits with a PPC agency using these tested strategies.
6 Top Tips to Get the Most Profit with a PPC Agency
As reported by Digital Authority Partners, profiting from a PPC agency starts with understanding your goals and desired outcomes. You may be looking at increasing qualified leads, selling a product or service, boosting site traffic to a landing page, or building brand awareness. Your goals determine why you need a PPC agency.
Designate a PPC Project Leader
Assign somebody from your marketing team to be the PPC agency’s point of contact. The selected person must know your marketing strategies and understand your paid ads campaign goals or outcomes. They must have the authority to decide about ad budgets and the direction of your campaigns.
With a project leader to communicate with your PPC team, you can prevent issues affecting your paid ad campaigns and derail your progress. Your project leader is responsible for the following:
- Meeting with your PPC agency to discuss the outcomes of current campaigns and formulate future ones.
- Setting deadlines and ensuring the smooth flow of your PPC campaigns.
- Assigning tasks to your PPC agency.
- Preparing your paid ad campaign budget.
- Establishing daily updates with the PPC agency.
- Focusing on small details that your PPC agency may overlook.
Be Transparent with Your Marketing Channels
It would be best if you disclosed all your marketing channels to your PPC agency. This ensures that your marketing strategies are aligned with your PPC agency’s strategies. Also, some marketing campaigns may work together with your paid ad campaign, such as promoting a new product or service or building your brand. Having seamless marketing strategies enhances customer trust in your business.
- Share marketing reports relevant to your paid ads campaigns with your PPC agency.
- Open communication channels. Let the team know you’re available for any questions or clarifications.
- Share the progress of your other marketing endeavors.
Create Reasonable, Actionable Goals and Deadlines
Setting up goals for your PPC campaign is one of the most critical steps. It determines the best strategy to use and how your workflow will proceed. If you don’t have your goals set from the start, it will be tough to track the progress of your campaigns and rate your success.
Meet with your PPC agency to formulate reasonable and actionable goals. Set doable deadlines for your campaigns to set expectations and track multi-stage campaigns.
Remember these tips to set up your PPC goals.
- Assess your business needs to ensure your PPC plans align with your marketing goals.
- Establish your campaign’s short-term and long-term goals. Short-term goals establish benchmarks, while long-term goals give a picture of your overall PPC campaign success.
- Create goals according to outputs. Focus on the campaign results and not the techniques you will use to achieve your goals.
Trust Your PPC Agency
Signing a contract to work with a PPC agency is not the only way to show your trust. Collaborating with your team and asking for feedback, contributions, and suggestions show that you place your trust in their work. There is a fantastic feeling when you know that someone trusts you and knows you’re capable of completing the job. This applies to PPC agencies too.
Ideally, trust works both ways. You can tell that a PPC agency is building trust with their clients when you see the following:
- They want to meet you in person, which means they want to establish a personal connection with you.
- They send reports promptly and ask for your opinions.
- They keep their communication lines open if you need to ask questions or clarify anything about your campaign.
Review and Respond to PPC Reports
You need to do your part to closely follow how well your paid ad campaigns are working. Read reports from your PPC agency, as these summarize your KPI performance, data gathered from your campaigns, details of the completed tasks, and recommendations for your subsequent campaigns.
A good PPC agency will provide a complete report and recommendations on optimizing your paid ad campaigns. If your agency does not hear back from you, they will assume you’re okay with their performance. Here are some essential tips for PPC report analysis:
- Consider your account structure, including your ad groups, bidding method, budget, and campaign settings. Make sure these are bringing out the most profits in your campaign.
- Consider where your paid ads are posted to optimize your PPC campaigns and avoid wasteful spending.
- Focus on your competition, especially their keywords.
- Analyze your prospects’ preferred devices, demographic information, interests, and socioeconomic statuses.
Focus on Testing, Evaluation, and Updating
Be involved in PPC campaign testing, evaluation, and changes. Aside from creating evergreen PPC ads for your marketing arsenal, your PPC agency will manage seasonal campaigns which need constant testing and management. Be sure to ask for reports and conduct your research. All ideas generated by you and your PPC agency must be agreed upon before these are implemented on your campaign.
You can get better results with your PPC ad campaigns when you actively collaborate with your PPC agency. Hiring an expert team will free you from the worries and challenges of PPC marketing, but you must remain involved with the crucial parts of the campaign: goal setting, budgeting, testing, and evaluation.
After consistent positive results, you can gradually reduce your involvement but remain a collaborator in your PPC agency’s projects and look forward to using PPC as a long-term profitable venture for you and your agency.